Spanish football league LaLiga has signed a broadcast partnership with Viacom18’s flagship youth brand MTV for a period of three years.
After the association, LaLiga football tournament will now be aired exclusively on MTV in India, along with select national and regional network channels and live-streamed on Voot & Jio platforms.
Speaking about the association Oscar Mayo, Executive Director, LaLiga said: “We are excited to partner with Viacom18 (MTV India) and further bolster the LaLiga fandom to an ever-growing football fan base in India. Having set one of the highest standards of football globally and India gaining tremendous momentum, we are confident that we will reach and engage with the youthful audience that MTV as a destination appeals to.”
Speaking about LaLiga on MTV, Anshul Ailawadi, Business Head – Youth, Music and English Entertainment said: “We at MTV have always known that football enjoys a groundswell of support amongst young-at-heart Indians. The LaLiga in particular, is a cultural phenomenon all over the World.”
“When the folks from RISE Worldwide introduced us to LaLiga team, we realized that this was a partnership waiting to happen – the vision was common, the vibes were good, and we quickly put pen to paper,” he added.
Significntly, LaLiga is one of the most followed football leagues globally.
It is also the home to some Europe’s finest and greatest football clubs like Atlético Madrid, Real Madrid, FC Barcelona, amongst others.
The upcoming season of LaLiga will begin on August 13.