Lubricant brand Valvoline as inked a deal with Sevilla FC as the LaLiga club’s latest global partners.
Valvoline Inc, a leading worldwide supplier of premium branded lubricants and automotive services, and professional European football club Sevilla FC have announced the long-term partnership in which one of the most recognized and respected brands in the global automotive lubricant industry will team up with one of the fastest-growing clubs in world football.
The agreement will see Valvoline logo appearing on the sleeve of the Men’s First Team shirts. The logo will be unveiled on Thursday, June 11, when Sevilla FC plays Real Betis in the Gran Derbi –the first match of La Liga’s return to action.
“We are proud to have Valvoline as a sponsor for the next three seasons, especially at a difficult time for the world and industry,” said Sevilla FC Club Chairman, José Castro. “There is no magic formula here, but we love to link up with companies that have a winning spirit like ours. Valvoline has highlighted our way of living football, our passion and our history – and that’s something that we celebrate and something that motivates us to continue achieving important milestones to enhance this important agreement.”
“Valvoline has a rich and storied history including being the first trademarked motor oil brand in the U.S.” said Valvoline Senior Vice-President, International, Jamal Muashsher. “We are excited to partner with another original in their industry in Sevilla FC to bring two brands together that share a never idle spirit and passion for winning.”
“Valvoline has a lineage of 150 years and we are delighted to partner with Sevilla FC that follows the same vision of thriving for excellence and originality. We are thrilled for the new possibilities that the collaboration brings at the global level and we also look forward to presenting the same to the consumers here in India,” said Sandeep Kalia, Managing Director, Valvoline Cummins Pvt Ltd.
Both brands share a rich history of tradition and innovation in their respective fields. Established in 1866, Valvoline´s heritage spans more than 150 years, during which time it has been on the forefront of motor oil technology – from introducing the world’s first racing oil to creating the first high-mileage oil. Similarly, Sevilla FC celebrated their 130-year anniversary this year of their winning heritage on the pitch.