Virat Kohli-co owned apparel range Wrogn has joined handed with Discovery Communication wildlife channel Animal Planet. The premium athleisure brand and the ace wildlife channel will work to creatively shine light on the cause of endangered species.
Universal Sportsbiz Pvt Ltd’s apparel line Wrogn, in association with India’s leading wildlife channel Animal Planet, will launching a new collection – Animal Planet X WROGN.
“I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment,” said Kohli, the face of WROGN.
Highlighting the collaboration, Discovery, South Asia Managing Director Megha Tata added “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”
The apparel range aims to shine light on the cause of endangered species in a never-before-seen-or-done manner. Conceptualised byAnimal Planet’s licensing arm Black White Orange, each style in the range portrays an endangered animal including the tiger, sea turtle, gorilla, Sumatran elephant and panda, amongst others.
“Animal endangerment is real. It’s a pressing issue and I’m aware that it really bothers the youth all over the world. We like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. The Rorschach art design is very interesting and hard to miss,” said Anjana Reddy, CEO, Universal Sportsbiz Pvt. Ltd.
The Animal Planet X WROGN apparel will be available in over 250 counters across retail channels like Shoppers Stop, Central, Pantaloons, WROGN’s exclusive stores, Myntra.com and on www.Wrogn.in.
Official Animal Planet X WROGN merchandise will be available in retail stores and online platforms from July 21.