Virat Kohli continues to be the sole representative from cricket and India in the Forbes list of highest earning athletes – Forbes Top 100 2020. The Team India skipper, who hung at the deck of The Top 100 club last year, has jumped 34 places to be at the 66th position for the year.
India’s leading brand icon has registered a $ 1 million year on year growth in his earnings. Over 92% of his estimated $ 26 million income during the ratings period comes from endorsements worth $ 24 million. The other $ 2 million is in the form of his salaries from the Board of Control for Cricket in India and the Indian Premier League professional fee from Royal Challengers Bangalore.
Kohli estimated earnings last year were reported at $ 25 mn – endorsements worth $ 21 mn and another $4 mn from salary and prize purse. Kohli in 2018 was placed in the 83rd position.
Apart from mega endorsement deals, Kohli’s most lucrative commercial interests include stakes in brands Wrogn and One8 by Puma. His eight-year deal with Puma, inked in 2017, is any Indian athletes’ lone ₹ 100-crore plus (then $16.4 mn) contract with a single brand.
The long list of the brands endorsed by Kohli includes Manyavar, MRF Tyres, Swiss Luxury watches Tissot, Audi, Chinese smartphone brand IQOO, MuveAcoustics, Mobile Premier League, Uber, American Tourister, Philips India, Too Yumm, Himalaya, Vicks, Volini, Hero MotoCorp, Sun Pharma, Remit 2, and Valvoline.
Overall tennis world rules the tables for men’s and women’s brand icons with Roger Federer and Naomi Osaka respectively moving on to the top.