JSW Paints, India’s environment-friendly paints company and part of US$ 13 billion JSW Group, has announced an Olympic initiative called Sundar Bharat, for every Indian Olympic athlete.
According to the Sundar Bharat initiative, every Indian athlete of any sporting discipline, who has represented India at the Olympic games since 1947 will be offered free painting of their homes by JSW Paints.
The company is offering the Indian Olympic Athletes or their kin its entire portfolio of 1808 water-based colours under this initiative. JSW has kept the pledge mechanism hassle-free.
In order to avail this offer, an eligible athlete must call the JSW Paints customer care number 1800-121-5797. A JSW Paints Buddy will then get in touch with them to fulfil this unique promise.
Commenting on the development, Parth Jindal, Managing Director of JSW Paints, said: “At JSW Group, we always believe in delivering meaningful value to our consumers and forge deep bonds with our stakeholders. We try to achieve this by banking upon the JSW Experience, a product of thousand gestures, to make life beautiful for our esteemed consumers. Sundar Bharat is one such gesture from JSW Paints. Through this initiative, we would like to delight the sporting ecosystem of our country by offering our entire portfolio of 1808 water-based colours free of cost to brighten the homes and lives of the athletes who represented India since 1947 and made us proud.”
“To paint the homes of those who represented India at the Olympics is an honour for JSW Paints,” he added.
Significantly, JSW Paints is country’s environment-friendly paints company and part of the diversified US$ 13 billion JSW Group, which is India’s leading business group with interests in sectors such as steel, energy, infrastructure, cement, sports and venture capital.
Launched in May 2019, JSW Paints aims to inspire consumers to Think Beautiful as beautiful thoughts make the world beautiful. It extends “Think beautiful” to every aspect of the way the Company conducts its business, right from offering environmental-friendly portfolio of water-based paints to its thoughtful disruption of “Any Colour One Price” aimed at bringing pricing transparency to paints .
The JSW Paints Buddy is another such initiative wherein consumers are offered personal attention & assistance in colour and product selection. The company currently has two manufacturing units, an Industrial Coatings facility at Vasind in Maharashtra and Decorative Paints facility at Vijayanagar in Karnataka with a combined capacity of 115,000KL per annum.
Within a short span of time, it has already become the largest Industrial Coil Coatings company in India. JSW Paints is endorsed by well-known Bollywood actors Ayushmann Khurana and Alia Bhatt.