Name JSW is synonym with the Indian Premier League team Delhi Capitals. The multiple industry group besides being the co-owner of the franchisee is also the title sponsor of the IPL Delhi team. Now, the group’s paint division has also taken the onus of decorating the team with different shades of a rainbow.
The JSW Paints have designed the new multi-colour jersey of the Shreyas Iyer-led team.
JSW Paints, part of the $ 12 billion JSW Group, is partnering with Delhi Capitals (DC) for today’s (Monday’s) match against Royal Challengers Bangalore in the 13th edition of the Indian Premier League (IPL).
To showcase this association, the Delhi Capitals players will don a specially-designed JSW Paints branded jersey on October 5, the day of the DC vs RCB match.
The IPL is one of India’s biggest sporting extravaganzas, with massive TV viewership and digital following. This unique association will address JSW Paints’ visibility goals as it scales up its business in India.
Parth Jindal, Managing Director of JSW Paints, said “The JSW Group sees this as a tremendous opportunity to showcase our brand JSW Paints, that celebrates the diverse colours of our country and encourages India to #EmbraceEveryColour. The association is aligned with the overall brand narrative which is all about unity and inclusivity. This will be supported with our current campaign ‘Har Rang Har Kisi Ka’ featuring Alia Bhatt and Ayushmann Khurrana.”
Mr Dhiraj Malhotra, CEO of Delhi Capitals added, “The JSW Group has played a crucial role in the development of Indian sports over the last few years. Our team will proudly don the JSW Paints jersey for the game against RCB not only in support of the Group’s tremendous contribution towards Indian sports but also to endorse the message of unity.”
JSW Paints has always aimed at creating beautiful and thoughtful experiences for its customers. JSW Paints’ ‘Any Colour One Price’ proposition that offers 1808 colours at the same price is an industry-first offering that has disrupted the entire paints market.
Recently, the company also signed Bollywood actors Alia Bhatt and Ayushmann Khurrana as its brand ambassadors for their campaign, ‘Har Rang Har Kisi Ka’ to celebrate the diverse colours of India and encourage Indians to #EmbraceEveryColour. The TVC will also be aired during the DC vs RCB match on October 5.
JSW Paints is part of the US$ 12 billion JSW Group. It complements JSW offerings in Steel & Cement in home-building and care.