IPL Media Rights Auction: Star India wins TV rights, Digital rights bagged by Viacom18

Board of Control for Cricket in India (BCCI) Secretary Jay Shah on Tuesday announced that STAR INDIA has won the India TV rights while Reliance-backed Viacom18 acquired the digital rights for the 2023-27 cycle of the Indian Premier League (IPL).

In a series of tweets, the BCCI secretary also mentioned that the IPL is now the second- most valued sporting league in the world in terms of per match value and added that STAR INDIA won India TV rights with their bid of Rs 23,575 crore, while Viacom18 bagged digital rights with its winning bid of Rs 23,758 crore.

“Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!,” Shah tweeted.

“Iam thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organizational capabilities despite two pandemic years,” he added.

He said that the Indian board will utilise the money generated from IPL media auction to strengthen the domestic cricket structure of country, to boost infrastructure and spruce up facilities across India and “enrich the overall cricket-watching experience”.

“Now, it’s time for our state associations, IPL Franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder – ‘the cricket fan’ is well looked after and enjoys high quality cricket in world-class facilities,” added Shah.

Notably, Star India-Disney had acquired the IPL media rights for 2018-22 cycle, with a winning bid of Rs 16,347.50 crore for both TV and digital in September 2017.

Before that, Sony Pictures Network had the TV media rights for a period of 10 years since the inception of the tournament with a bid of Rs 8200 crore.

News Desk

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