Orion, a food company of South Korea and makers of Turtle Chips, has announced its collaboration with Punjab Kings (PBKS) as the team’s official snacking partner for the ongoing season of the Indian Premier League (IPL).
Speaking on the association, Saurabh Saith, CEO, Orion India said: “The name and emblem of Punjab Kings, represented by the fierce lion in the team’s logo, embody the spirit of energy and flair that sets the team apart. As official snacking partners, we are thrilled to introduce/launch our latest offering, the world-renowned Turtle Chips, to fans and consumers alike. Our vision is to cultivate a long-lasting partnership that extends beyond the cricket field, allowing fans and consumers to indulge in the delectable and crunchy taste of Turtle Chips, available in five distinct flavors.“
”As one of the largest markets for western salty snacks in India, Punjab was a natural and strategic choice for us. We look forward to celebrating the dynamic synergy between cricket and snacking,” he added.
Commenting on the occasion, Satish Menon, CEO, KPH Dream Cricket Private Limited said: “We are proud to partner with Orion, a multinational brand, as a partner of Punjab Kings. Orion’s rapid expansion in such a short period of time is a testament of the brand’s quality and standards, and we are confident that this partnership will enable them to further increase awareness and scale the reach of their products. Together, we look forward to creating a powerful and impactful association that will benefit our fans as well as both the brands.”
“As part of this partnership, we aim to dial up brand awareness of Turtle Chips, our 4 layered patent snacks in India by focusing on creating digital consumer lead interventions with Punjab Kings for the IPL season” added Raje Suneet Jain, senior category manager, Orion India.
Notably, India is Orion’s 11th overseas production base and the company’s India plant is focused to cater to local taste preferences and is producing a 100% vegetarian range of Choco-Pies & now Turtle Chips.
As per reports, after arriving in India, the company has onboarded 400 employees to drive the brand’s growth in the country and is likely to add another 500 employees to its India team in the coming couple of years.