Just Dial Limited, a company that provides local search for different services in India over the phone, website and mobile apps has announced that it has signed an agreement with broadcaster Star India for advertising as co-presenting sponsor during the upcoming edition of Indian Premier League (IPL).
“Pursuant to the provisions of Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 and in continuation to our previous communication on launch of our exclusive B2B platform, JD Mart, we hereby inform all relevant stakeholders that Just Dial Limited (“the Company”) has today signed an advertising agreement with broadcaster Star India Private Limited “Star” for advertising as ‘Co-Presenting Sponsor in Indian Premier League – 14 (IPL 2021), to be held in April-May 2021,” the company said in a statement.
Earlier in 2014, JustDial had signed its first IPL sponsorship agreement with Mumbai Indians, Delhi Daredevils (now called Delhi Capitals), Hyderabad Sunrisers, Kings XI Punjab and Royal Challengers Bangalore.
Significantly, the company provides local search related services to users in India through multiple platforms like mobile site, mobile apps, over the telephone and text. Last month, it had launched its B2B portal, Jd Mart, across various platforms for users.