Glance, an Indian multinational technology company headquartered in Bangalore and owned by InMobi., has partnered with ace spinner Ravichandran Ashwin to livestream special shows and original video content throughout the ongoing season of the Indian Premier League (IPL).
Speaking on the development, Bikash Chowdhury, Vice President – Marketing at Glance said: “We are excited to bring on board brilliant personalities like R Ashwin popular RJs to livestream their exclusive, original content on Glance. With this partnership, we look forward to delivering to our users the best cricket-related content and experience this IPL season.”
During the tournament, Ashwin will go live on Glance and directly interact with the platform’s users and is also slated to host multiple interactive shows on Glance, including ‘The Sicilian Defense’, ‘Rapid Fire Round’, and ‘My Dear Fans’.
In the ‘The Sicilian Defense’ session, Ashwin will analyze important tactics that might be used by captains of different teams, while the cricket all-rounder will test the knowledge of the users about the match during the ‘Rapid Fire’ quiz sessions.
During the ‘My Dear Fans’ show, Glance users will get exclusive opportunity to directly interact with Ashwin as he answers questions from fans during these sessions.
Earlier, Glance and its short video sharing platform — Roposo — had signed a deal with Chennai Super Kings (CSK) to deliver the latest cricket content to their users.