Tata Motors has announced Altroz as the official partner for the Indian Premier League 2020. This completes Tata Motors Commercial Vehicles’ third successive year as the IPL official partner.
The association will ensure the batsman with the best strike rate in the IPL Season 13 will own a Tata Altroz as a reward. Besides, the Altroz Super Striker of the math will get a trophy and a cheque of ₹ 100,000.
The partnership that had started with Tata Nexon with the IPL Season 11 in 2018, had giant machine Harrier across the league venues last year and now it will be an Altroz.
The premium hatchback car will be parked in all the three venues of the IPL 2020, to be played across Sharjah, Dubai and Abu Dhabi from September 19 to November 10.
Speaking on the association with BCCI and IPL, Tata Motors Passenger Vehicle Business Unit head Vivek Srivatsa said, “We have elaborate plans to capture the viewer’s attention who will be virtually supporting their favourite teams, on-air and across digital platforms. ”
Brijesh Patel, Chairman, IPL added, “It is great to have Tata Motors continue their partnership for Dream11 IPL 2020 with their hatchback Tata Altroz. Tata Motors has been the official partner since 2018 and our relationship with them continues to grow.
“Over the last two years, we have seen Tata Motors do some great activations of fans. In this challenging and unprecedented year, I am looking forward to Tata Altroz embracing technology to engage IPL fans further. We look forward to delivering great value to Tata Motors in 2020 and growing our partnership further.
Mumbai Indians will open their title defense against last year’s other finalists Chennai Super Kings next Saturday.