Stylam, Asia’s leading laminate company, has announced its partnership with the Kings XI Punjab for the upcoming season of the Dream11 Indian Premier League (IPL).
As the associate sponsor of the team for the thirteenth season of the IPL, Stylam’s logo will feature on the trousers of the team for the duration of the tournament. Over the course of the season, Stylam and the Kings XI Punjab will also launch multiple campaigns to promote their partnership and engage with fans of the franchise across India.
“We’re thrilled to announce our role as Associate Sponsor of the Kings XI Punjab for the upcoming season. For almost 30 years, Stylam has been committed to representing all that is best about Punjab – boldness, passion, a sense of fair play, and a commitment to winning – to both India and the world. In the Kings XI Punjab, we have found a partner with a shared heritage and mindset.,” said Manav Gupta, Director, Stylam Industries Ltd.
“Just as the fantastic team at the Kings XI Punjab constantly strive to be the best, Stylam also strives for perfection. And nothing represents that better than our TouchMe line of anti-fingerprint laminate. Together, we look forward to breaking both records and trends. We wish them all in the best in their quest to bring the trophy home this year.
“The world has been faced with an immense challenge since the beginning of this year. Although there have been many obstacles delaying the start of this year’s tournament, we’re excited to have played a part in presenting the world’s biggest cricketing event to its fans.”
Kings XI Punjab CEO Satish Menon added: “We are privileged to be associated with Stylam, a product that is novel in its category and world-class. Given its rich heritage and approach to the market, we find ourselves in an august company and the fact that it is a brand that was born in the same State (Punjab), like us, we find a lot in common that we share. We see them as our partners, understanding and building on each other’s strength leading to a winning combination.”
This year’s tournament is scheduled to take place in the United Arab Emirates, beginning on the 19th of September and concluding on the 8th of November. The shift to an international location will serve to highlight Stylam’s recognition as an Export House by the Government of India, and strengthen its reputation as a global powerhouse with a presence in over 65 countries.