OkCredit has tied-up with Delhi Capitals as the team’s principal sponsor for the Indian Premier League Season 13.
The brand, as part of the deal, will be known as the ‘Official Digital Credit Ledger’ of Delhi Capitals. Through this association, OkCredit will endeavour to leverage its journey of digitising the micro and small business landscape in India amongst the huge fan base of the team and tournament.
OkCredit is also supporting Delhi Capitals in getting ‘Vocal for Local’ by empowering various small and iconic retail businesses across the city with their simple to use digital solutions.
As part of the ‘Vocal for Local’ campaign, Delhi Capitals will tell stories of some of the most iconic shops and vendors who have become a part of the city’s unique identity over the years. OkCredit will further directly support these retailers who have now been impacted by the ongoing pandemic; to grow their business and expand their reach by helping them to go digital.
Harsh Pokharna, Co-founder & CEO, OkCredit, said, “IPL enjoys a humungous response each year and through this partnership, we hope to reach the nook and corner of our country and take a step forward in the vision of creating a Digital India. We look forward to the tournament and wish the team all the best.”
“This pandemic has again highlighted the importance of going digital for both big and small businesses. OkCredit’s innovative digital ledger will provide great utility to local businesses as they recover from the lockdown. I want to thank the entire team at OkCredit for extending their valuable support,” added Delhi Capitals CEO Dhiraj Malhotra.