Ace sports management group IOS Sports and Entertainment is celebration its 15 years in the rapidly rising sports industry in India.
Founded in 2005 by former top level Squash player Neerav Tomar and Industrialist Sanjeev Khandelwal, IOS ventured into scouting and promoting Olympic sports talent with signing of star boxer Vijender Singh the same year. The company thereafter has managed and worked with more than 100 top sports stars including the likes of Suresh Raina, Mary Kom, Saina Nehwal, Sushil Kumar, Sardar Singh, Sandeep Singh, Hima Das, Yuvraj Singh, Heena Sidhu, Manika Batra.
IOS also forayed into live sports action with the acquisition of one of the oldest football clubs in Delhi. Founded in 1939, one of the most successful football club from the national Capital, New Delhi Heroes FC was fully revamped to compete in the I league, states an IOS Press release.
IOSs Talent division works with athletes to enhance their overall brand portfolio by representing their best interests in sponsorship deals, brand endorsements, public appearances, rights and social media management etc. Over the years, they have worked with over 500 brands and facilitated high value brand collaborations for their athletes with global stalwarts like Adidas, Bridgestone, Nike, Asics, Puma, Herbalife, Reliance, Tata, Hyundai, Maruti Suzuki, Nestle, Pepsi, Samsung, Motorola to name a few.
The 360 degree sports management agency has undertaken many end to end projects in major Indian sports leagues like Indian Premier League, (Gujarat Lions) Indian Super League, (Delhi Dynamos), Hockey India League (Delhi Waveriders), Torch Relay for Tokyo 2020 Olympics, Send-off Ceremony & Felicitation ceremonies of Olympics, Asian Games and Commonwealth Games for Indian Contingent, Durand Cup, Challenger Fight Night where they have worked in various capacities ranging from PR and Media, sponsorships and operations management.
IOS was given the award by Justice Mudgal for private company promoting sports at the Ficci India Sports Awards 2017. The Sports Firm is also the official marketing agency for the Indian Olympic Association (IOA) since 2016 and has roped in top brands as sponsors with record revenue generation for IOA since its association.
The group through its subsidiary IOS Boxing Pvt Ltd has been pivotal in bringing professional boxing to India in 2015 by promoting fights of Indian boxing sensation Vijender Singh in UK ,USA and India. IOS Boxing has promoted pro fight cards in Delhi, Mumbai and Jaipur with top fighters including Vijender in sell out stadiums and achieved record TV ratings for Live broadcast on Star Sports and Sony Network.
IOS also facilitated the licensing deal with the Priyanka Chopra-starrer Mary Kom, which was produced by Sanjay Leela Bansali and ViaCom 18 Motion Pictures. The company has also been the marketing agency for the biopic. “Director Omung approached us in January 2012. He wanted to make Mary a household name. Sanjay Leela Bhansali agreed to produce the movie and Priyanka Chopra was roped in. We had done the book deal as well with Harper Collins. We did both the film and book as branded content. Because we were a sports company and we had the brands of Mary, we brought in more than 1,213 brands inside the film, which was a branded content project. It was a licensing deal which got Mary into houses of people in this country,” he adds.
IOS also created a benchmark by making a global deal for the star sprinter Hima Das with adidas and also brand made spikes with her name carved on it.
Congratulations on completing 15 years @iosindiaoff I’m truly grateful for your constant support and commitment towards helping shape my career. Wishing you good luck and success always! @imneeravtomar @imrahultrehan#IOSturns15 #teamIOS pic.twitter.com/FRRYzqwhEu
— Mary Kom OLY (@MangteC) July 28, 2020
On sharing her journey with IOS, boxing legend Mary Kom said, “I started my journey with IOS in 2009 and 12 years on I can proudly say that it has been great working with them. Thank you for all the hard work over the years in helping me grow as a brand. Keep up the good work and keep promoting sports in India. Congratulations for completing 15 years.”
15 years is a long time and I am very thankful to @iosindiaoff for always supporting me. They helped me enter professional boxing which was a stepping stone in my career. Congratulations on completing 15 year’s 👏🏽@imneeravtomar#iosturns15 #teamios pic.twitter.com/rby4P7ysfU
— Vijender Singh (@boxervijender) July 28, 2020
Congratulating the company on its 15th Anniversary, Indian boxing icon Vijender Singh added, “Its been a remarkable journey working with IOS. I signed with them all the way back in 2005. I am very thankful to them for always supporting me and helping me enter professional boxing. It was a big stepping stone in my career.”
On congratulating IOS, ace Indian athlete Hima Das said, “After winning the IAAF Under 20 World Championship in 2018, I signed with IOS. At that time, I needed their professional guidance to help me grow as a brand. I’m glad I signed with them at the right time and there has been no looking back since then. Thank you for all your hardwork and efforts. Congratulations for completing 15 years.”
On completing 15 years , MD and CEO Neerav Tomar said, “We started with a vision to contribute towards the overall growth of the Indian sports ecosystem. I’m happy that we have been able to do so over a remarkable journey of decade and a half. I would like to thank each and every team member and all stakeholders who have contributed immensely for what we are known and stand for today.
“IOS will continue to stay focussed and achieve greater heights with younger leadership driving the group through a new and innovative approach.”