The Board of Control for Cricket in India for now continue with Vivo as the Indian Premier League title sponsor, but in contract Indian Olympic Association is open to boycott Chinese brands in the wake of the invasion on Indian land at the land of actual control in the Galwan Valley.
Anti-China sentiment is growing in the country after twenty Indian soldiers were martyred in a standoff in the region amidst prevailing high tension.
IOA secretary general Rajeev Mehta said the Olympic insisted that the sports esteem governing body in India and it was mulling boycotting Chinese sponsors like ‘Li Ning’. The deal with the Chinese sports brand runs till the Tokyo Olympics.
“We have an agreement with Li Ning till Tokyo Olympics as a kitting partner. But the country comes first and IOA is no different on this. If the members feel so the General House can take decision (to snap ties),” Mehta told PTI.
“IOA is with the country.”
IOA treasurer Anandeshwar Pandey too echoed Mehta’s views. “According to me the IOA should end this association (with Li Ning) in line with the sentiments prevailing in the country,” he said.
The IOA General house consists of presidents and secretaries of the national sports federations (NSFs) besides chiefs and secretaries of state Olympic associations.
The IOA had signed a deal with Li-Ning in May 2018 and as per the agreement, the Chinese company would be supplying Indian athletes’ kits worth an estimated ₹ 5 to 6 crore.