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Fazza World Ranking: India’s mixed teams clinchgold, silver

Fazza World Ranking: India’s mixed teams clinchgold, silver

India’s Recurve Para archers Harvinder Singh and Pooja compensated their poor show in Individual events with a Recurve Open Mixed Team gold medal at the ongoing 7th Fazza Para Archery World Ranking Tournament- Dubai 2021…

CSK bid adieu to Muthoot Finance, rope in Škoda as new principal sponsor

CSK bid adieu to Muthoot Finance, rope in Škoda as new principal sponsor

Ending its three-year association with Muthoot Group, Indian Premier League (IPL) franchise Chennai Super Kings (CSK) has roped in Czech automobile manufacturer Škoda as their principal sponsor for the upcoming season of the cash-rich league.…

IPL 2020 investment reaps rich investment for title sponsor Dream11

IPL 2020 investment reaps rich investment for title sponsor Dream11

As of 14th October, Dream11 has achieved a technology milestone of 5.3 million+ concurrent users. The Dream11 platform experienced a surge of 44.4% traffic volume as against the final match of IPL 2019. As a…

Esports expands offline presence, creates business for virtual and real world

Esports expands offline presence, creates business for virtual and real world

Copper Box Arena in London, the UK, turned out to be one of the popular locations for thousands to gather for an esports tournament. Thousands of fans, similarly, gathered at the Sang-am World Cup stadium…

IPL 2020: Star Sports 1 Hindi impressions continue to grow

IPL 2020: Star Sports 1 Hindi impressions continue to grow

Indian Premier League Season 13 continues to grow in television ratings. More people watched the IPL LIVE action on Star Sports 1 Hindi than the previous week as heat intensified with the teams battling to…

Sports media rights values have reached ‘high-water mark’, says study

Sports media rights values have reached ‘high-water mark’, says study

Sports business is unlikely to make further gains in media rights values. A majority 83% respondents in the Seven League consultancy survey has opined that the sports media rights have witnessed a “high water mark”.…

IPL 2020: Team sponsorships breach ₹ 500 crore mark

IPL 2020: Team sponsorships breach ₹ 500 crore mark

The Indian Premier League business has defied the economic impact of the COVID-19 pandemic. A grim scenario that has left most of the industries bleeding financially, the Board of Control for Cricket in India’s professional…

IPL behind Cricket World Cup in 50 Most Marketable Sports Properties

IPL behind Cricket World Cup in 50 Most Marketable Sports Properties

Indian Premier League despite its high values and strong sponsorship support has been rated behind the quadrennial ICC Cricket World Cup in marketability values. The most valuable professional cricket property figures in the 38th position…

Festival season can herald big change for the global gaming industry

Festival season can herald big change for the global gaming industry

As the US prepares for the festival season, the biggest annual opportunity for brands to reach out to consumers, gaming companies are sensing an opportunity that could dramatically alter their fortunes. The heady cocktail for…

IPL 2020: Royal Challengers Bangalore in league of Europe’s top football clubs

IPL 2020: Royal Challengers Bangalore in league of Europe’s top football clubs

There is something common between FC Barcelona, Manchester United, Liverpool, Chelsea and Royal Challengers Bangalore.0 Royals Challengers Bangalore have been the best team in the ongoing Indian Premier League 2020 at least on this international…