INOX Group, the official sponsor of the Indian Olympic contingent, has unveiled a campaign titled ‘Aayega India’ to support and cheer the Indian team at the upcoming Tokyo Olympics, starting on Friday.
The campaign featuring Boxers MC Mary Kom & Vikas Krishan Yadav along with Table Tennis player Manika Batra honors the unflinching and unwavering pride prevalent in the hearts of billions of Indian sports fans who firmly believe that “India will arrive” at the big stage – Tokyo 2020.
While narrating the sentiment of an Indian fan, who feels as much a part of Team India, as the athletes themselves, the campaign also pays rich tributes to the athletes’ resilience & the determined spirit to succeed against all odds, and be the shining light that inspires the country towards a happier and brighter future.
Commenting on the campaign, Siddharth Jain, Director – INOX Group said: “When it is about Olympics, there is a tremendous sense of pride, which gets awakened in the hearts and minds of every Indian. With our campaign Aayega India, we aim to take this emotion to an all-new level.”
“It is an honor for Brand INOX to have athletes like Mary Kom, Manika Batra and Vikas Krishan Yadav, featuring in its campaign, and we are grateful to them. With the anthem, we aim to let Team India know that the entire country takes pride in all their endeavors and stands with them as they set themselves up for this momentous event. We are proudly looking forward to the Indian contingent scaling new heights at Tokyo 2020,” he added.
The ‘Aayega India’ anthem, conceptualized and developed by EBC Originals, is produced in Hindi, Tamil and Telugu languages and is rolled out on the social media handles of INOX Group’s ventures, INOX Leisure Ltd, INOX Air Products, and INOXCVA.