Reliance Industries Ltd. has announced to rebrand its sports and lifestyle business IMG Reliance Ltd as RISE Worldwide Ltd.
The development is in line with the company’s plan to venture out on its own after buying out its partner IMG Worldwide in December.
RISE Worldwide will continue to drive the full portfolio of brand properties formerly owned and operated under the banner of IMG-Reliance Ltd.
Commenting on the development, a RISE Worldwide spokesperson said in a statement: “RISE Worldwide aims to provide a comprehensive solution to the sports, lifestyle and entertainment industries as one inclusive force creating a symbiotic ecosystem that engages in nation building by inspiring the youth through our various initiatives.”