ICC names Jacob’s Creek as official wine partner for WTC Final

Jacob’s Creek, an Australian bottled wine brand, was on Friday announced as the official wine partner for the inaugural ICC World Test Championship Final 2021, being held in Southampton from Friday between India and New Zealand.

As the official wine partner of WTC Final, Jacob’s Creek will have exclusive pouring rights for the event, branding at in-stadia bars, stadium and digital broadcast advertising.

Eric Thomson, global marketing director for Pernod Ricard Winemakers that owns Jacob Creek’s trademark said that the brand has a long-standing connection to the world of sport.

“As we progress into 2021, sport and supporting sport have never been more important,” he added.

Anurag Dahiya, ICC’s chief commercial officer said Jacob’s Creek is a long-term partnership.

“Jacob’s Creek joins key global brands that have benefitted immensely from their association with our events,” he noted.

News Desk

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