ICC launches 100% Cricket ‘Leading The Game’ webinar

The International Cricket Council has launched the 100% Cricket ‘Leading the Game’ webinar series together world leaders from across sport and business to celebrate women’s cricket.
The series will see individuals from across cricket, sport and the business community engaging in informative discussion sharing best practice and generating new ideas to support the growth of women’s cricket at a local and national level.
The first webinar ‘100% Leadership’, which was available to the global cricket family, had ICC Chief Executive Manu Sawhney, ECB Managing Director of Women’s Cricket Clare Connor and World Rugby’s General Manager of Women’s Rugby Katie Sadleir with Mel Jones for a discussion on the ICC’s strategy to lead women’s cricket into the future.
“We are at a very important stage in the growth of women’s cricket and need to build on the foundation and momentum we have created in the past few years even though there is no cricket at present,” said Sawhney.
“We launched 100% Cricket as a platform to drive the conversation around the women’s game between the ICC Women’s T20 World Cup and the Women’s Cricket World Cup in New Zealand. As a part of that we have now launched 100% Cricket – Leading the Game webinar series, to bring the sport together so we can collectively fulfil our ambition of bringing one million new women and girls to the game of cricket.

“We have some excellent contributors lined up from not only the global cricket family, but from sport and technology sectors to share their experiences, learnings and best practice. The series provides a platform to discuss the long-term direction of the women’s game and how to attract more fans and players to the sport. It is important for the global cricket family to stay connected and generate new ideas to move the game forward and stronger as we come out of this pandemic.”
Clare Connor added, “Hopefully this inaugural ICC 100% Cricket webinar has been well-received as we all look to share information, challenges and solutions during these unprecedented times for work, cricket and life in its broadest sense. We have built such exciting momentum behind women’s cricket – a crowd of 86,174 at the MCG for the ICC Women’s T20 Cup final being the most recent evidence of that – and we should not be knocked off course by this pandemic.
“If anything, we should remain even more steadfast in our ambition for cricket to be a gender-balanced sport. Well done to ICC for launching this platform for members and colleagues to come together and to continue our collaborative efforts to grow the game around the world.”
The second episode of the Leading the Game series, 100% Performance is scheduled for next week, before episodes three to six will be open for public sign up.
Webinar 100% Cricket provides a platform to celebrate the women’s game and bring everything fans love about the sport to life. The ICC’s pledge to bring 1 million new women and girls to the game as part of 100% Cricket will be delivered in partnership with Members.

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