Sanitary ware brand Hindware, on Monday, announced its partnership with IPL franchices Punjab Kings (PBKS) and Royal Challengers Bangalore (RCB) for the ongoing 2023 season of the cash-rich league.
Issuing a statement, the company said that the partnership is aimed at strengthening Hindware’s brand visibility.
“We are delighted to be associated with Punjab Kings and Royal Challengers Bangalore. Through this synergic partnership, we look forward to engaging with our audience. We are confident that this partnership will help us strengthen our brand presence and drive growth in the highly competitive bathroom solutions market,” said Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited.
Under the terms of the partnership, Hindware will work as the principal sponsor with Punjab Kings, and the players & official members will be sporting the Hindware logo on the cap and helmet.
Meanwhile, in the case of RCB, Hindware will work as the associate sponsor of the team. the company also said that its logo will be represented on the non-leading arm of the jersey during the tournament.
Meanwhile, Charu Malhotra, Vice-President, Marketing of Hindware said: “We are extremely thrilled to partner with Punjab Kings and Royal Challengers Bangalore for IPL 2023. This partnership presents a unique opportunity for Hindware to connect with millions of cricket fans across the country.“
”We are proud to have partnered with Punjab Kings and RCB and wish both the teams all the very best for the season ahead,” he added.
Earlier, Cables manufacturer, KEI Industries had entered into a strategic association with RCB as its Principal Partner for next three years.