In a major boost for the Pakistan Super League (PSL), HBL has announced to reacquire the title sponsorship of the Pakistan Cricket Board’s (PCB’s) pinnacle tournament for another four-year cycle (2022-2025).
Meanwhile, HBL also announced to exceed the reserve price in reacquiring the rights but sealed it with a 55 per cent jump from last cycle, which speaks volumes of their belief in the PSL brand.
HBL earned title sponsorship rights following a public tender process in which seven interested parties had collected the bid documents.
Commmenting on the development, newly appointed PCB Chairman Ramiz Raja said: “I am delighted that the HBL have further strengthened their bond and relationship with the Pakistan Cricket Board by committing to support the Pakistan Super League for another four years. Reality is that HBL, in fact, have been investing in the future stars of Pakistan cricket through PSL for which we are eternally grateful.”
“Their decision to continue the partnership is also a validation and endorsement of the brand and product the HBL PSL has become, thanks to the untiring efforts of the Pakistan Cricket Board staff and our valued franchises. Both the PCB and franchises, with the patronage of HBL, have worked tirelessly to make the league glamorous, entertaining and exciting for the fans as well as the shortest format specialists who are keen to feature in it,” he added.
On the other hand, HBL Chief Operating Officer Sagheer Mufti said: “HBL is pleased to renew its commitment to Pakistan’s largest sporting platform, Pakistan Super League (PSL) for a further four years. This will mark HBL’s support for this national initiative for 10 years, since its inception in 2016. HBL remains committed to playing its part in promoting Pakistan and cricket.”
Similarly, HBL Chief Marketing & Communications Officer Ali Habib expressed: “HBL is all about ‘enabling dreams’ and this synchronizes perfectly with PSL’s philosophy to provide an enabling platform to the young, emerging cricketers of the country.”
“HBL wishes PCB all the success in staging this mega sporting platform that provides fans the world over the opportunity to enjoy the best that cricket has to offer,” he added.
HBL, is a Pakistani multinational bank based in Habib Bank Plaza, Karachi, Pakistan.
Founded in 1940 by the Habib Family, Habib Bank Limited, abbreviated as HBL, became Pakistan’s first commercial bank and in 1951 it opened its first international branch in Colombo, Sri Lanka.
PSL’s initial title sponsorship was awarded to HBL for three years in December 2015 and was later renewed.
The domestic T20 league features six teams from as many cities of Pakistan. The league was founded on September 2015 with five teams by the PCB.