The Pakistan Cricket Board (PCB) has announced to sign a two-year Pakistan Super League’s (PSL) broadcast deal worth USD 24 million with local sports channels A Sports and PTV Sports.
Issuing a statement, the PCB said: “Cricket fans in Pakistan will be able to watch the seventh and eighth editions of the HBL Pakistan Super League on A Sports and PTV Sports after a consortium of ARY and PTV submitted the highest bid, pursuant to a public tender process, for a TV broadcast deal with the Pakistan Cricket Board for the 2022 and 2023 seasons.”
“The consortium of ARY and PTV submitted the highest bid, which is an increase of 50 per cent increase from the last cycle,” it added.
The previous deal was worth USD 36 million but its period was for three years and included the international rights as well.
On the other hand, for the upcoming two-year cycle, the international broadcast rights for the PSL were sold separately and the rise of 50 percent is also because of a weakening rupee against the dollar.
On the other hand, the PCB claimed that that the bid witnessed such a whopping increase was because of the broadcasters’ interest in showcasing the Pakistan cricket stars, who have enjoyed a terrific run in international cricket recently, and the Pakistan Cricket Board’s efforts to galvanise the sport’s fan base.
It further supported it statement by saying that the Babar Azam’s side has won 12 of their last 13 completed T20Is to finish 2021 with record 20 wins in the short format, the most for any international side.
Commenting on the development, PCB Acting CEO Salman Naseer said: “The extraordinary interest and increase in the TV broadcast rights of the HBL Pakistan Super League underscores how popular the tournament has become despite being launched just six years ago.”
“I want to thank the consortium of ARY and PTV for valuing the biggest product of Pakistan cricket, which has become a source of inspiration for thousands of young children to take up the sport,” he added.
On the other hand, ARY Group CEO Salman Iqbal said: “I am overjoyed to have bid the highest amount for HBL Pakistan Super League TV broadcast rights for the next two seasons. I have always supported Pakistan and Pakistan’s cricket. It is an honour for me to have exceeded the reserve price for the broadcast rights and a source of joy to know this significant amount will go toward the growth of Pakistan cricket.”
PTV Managing Director Amir Manzoor said: “PTV has always supported Pakistan cricket and I am proud to announce that we will once again be a part of broadcasting and promoting Pakistan’s own league, the HBL Pakistan Super League.”
This development comes following the PCB’s efforts to broadcast its marquee event around the globe.
Earlier, the PCB had joined hands with Willow TV (North America), Flow Sports (Caribbean), Sky Sports (United Kingdom), Sky Sport (New Zealand) and Super Sport (Africa) to broadcast its international home season and HBL Pakistan Super League from 2021 till 2023.