Mahendra Singh Dhoni, India’s legendary former cricket captain and a devoted father, has now teamed up with GSK, a pharmaceutical and healthcare company, to raise awareness about the need for six in one vaccination.
As part of the campaign, Dhoni features in a newly released video which draws a parallel with hitting a six in cricket and explains how the 6 in 1 vaccination for infants provides protection against six diseases in one injection. The tagline of the campaign encapsulates the key benefits of the combination vaccine: less injections, less pain.
Speaking about his involvement in the campaign, the former India captain said: “As parents, my wife and I look for ways to give our daughter a good foundation for life. We have always believed that vaccination is an essential component of that foundation. However, watching my daughter go through the pain due to multiple injections during infancy was difficult for us both. I was eager to join GSK in raising awareness about 6 in 1 vaccination.”
“Combination vaccination means that infants get the same kind of protection but with fewer injections. Less pain for them. And I am sure all parents would agree – less pain for us too,” he added.
On the other side, speaking about the need for 6 in 1 vaccination, Dr. Rashmi Hegde, Executive Vice President – Medical Affairs, GlaxoSmithKline Pharmaceuticals Limited, said: “Every child should be vaccinated in a timely manner. Vaccines build children’s immune memory and help to protect them from diseases. The 6 in 1 or hexavalent vaccine helps to protect infants against 6 serious diseases. 6 in 1 or hexavalent vaccination has helped protect millions of infants in India and across the world and has a proven record of safety and efficacy.”
The campaign will run across multiple media formats including videos on TV, digital videos on YouTube, a website, and at paediatricians’ clinics.
Notably, GlaxoSmithKline Pharmaceuticals Limited is a subsidiary of GlaxoSmithKline plc, one of the world’s leading research-based pharmaceutical and healthcare companies, committed to improving the quality of human life by enabling people to do more, feel better and live longer.