The International Cricket Council (ICC) has signed GoDaddy, a company that empowers everyday entrepreneurs, as the official sponsors of the World Test Championship 2021.
By engaging with tournament viewers and cricket enthusiasts through the most loved sport in the country, GoDaddy aims to drive conversations and encourage digital adoption in today’s new normal world.
This announcement is a continuation of GoDaddy’s association with the ICC, starting with the Men’s Cricket World Cup. As cricket holds a special place in almost every Indian’s heart, GoDaddy has been supporting the sport in various formats to create awareness about the benefits of creating a powerful online identity.
As part of the partnership with ICC, the GoDaddy logo and GoDaddy Pro sub-brand logo will be promoted on in-stadia LED panels, along the sides of the boundary line and on the mid-wicket area on-ground. GoDaddy Pro is dedicated to web designers and developers, giving them the tools, support and value to help them efficiently manage and grow their businesses.
Commenting on the partnership, Anurag Dahiya, Chief Commercial Officer at the International Cricket Council said: “We are excited to renew our partnership with GoDaddy and delighted to see them support the inaugural World Test Championship Final.”
“The ICC World Test Championship is the first international tournament where team India will play since the COVID outbreak. With cricket being one of the most favorite sports in India, we hope it instills a ray of good hope, positivity, and cheer, bringing in much need respite and entertainment for everyone. As this event brings people together from across the world and showcases a strong spirit of nationalism and sportsmanship, it provides a perfect place for us to create awareness about the ease of building an online presence with GoDaddy’s online tools and solutions, especially in today’s increasingly digitalized world,” Nikhil Arora, Managing Director and Vice President, GoDaddy India further added.
The company has been associated with Indian cricket star, Mahendra Singh Dhoni, as its India brand ambassador for over two years, inspiring small business owners to create a website for their business.