The ongoing season of the cash-rich Indian Premier League (IPL) has reportedly been witnessing a massive decline in the number of advertisers on the television.
According to the latest BARC data, the number of advertisers on TV has fallen by 42% in the first 29 matches of the current season. The data reveals that the ongoing IPL season has been able to attract just 47 advertisers on TV so far which was 81 in the previous season.
The drop in advertiser’s interest is also evident in the number of brands and categories that advertised on TV during this season. According to the BARC report, just 37 categories have advertised on TV this season, resulting in 35% drop in categories advertising on TV this year.
On the other hand, 57 categories had advertised on TV until first 19 matches in the 2022 season of the showpiece tournament.
Meanwhile, the number of brands advertising on the TV has also fallen as just 86 brands have joined this year while the 2022 season of the cash-rich league had witnessed 136 brands advertising on TV, which dropped by 36% this year.
Notably, big brands such as CRED, PayTm, Swiggy, Acko, Byjus who advertised massively on the TV in the last IPL season are missing in the current season.