Fire-Boltt, one of the fastest growing Indian wearable brand, has roped in India and Royal Challengers Bangalore (RCB) captain and young India’s heartthrob Virat Kohli as its new brand ambassador.
The skipper will participate in different marketing, ad, and endorsement campaigns of the homegrown brand, which as per IDC is driving the Indian wearable market with unprecedented growth numbers. Both Fire-Boltt and Virat Kohli embody an exuberant-yet-strategic approach to emerge as winners, and this is what makes the collaboration a natural unison.
Commenting on the association, Fire-Boltt Co-Founder Arnav Kishore, said: “Virat Kohli is a role model for not just Indians but cricket lovers around the globe. His mention alone can inspire millions to chase their dreams and aspirations, and we decided to join hands with him in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch.”
“Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. People need to keep a tab on their health even while on the go and there can be no better enabler than smartwatches,” he added.
The Indian cricket skipper too echoed the sentiments about the health concerns for people.
Referring to the collaboration, he said: “Fire-Bolttas a brand personifies energy, dynamism, and vibrancy, all of which has actually been a driving force in my sporting as well as a life journey. The fact that the company is at the helm of history being scripted in the Indian wearable space makes me proud as an advocate of Vocal for Local and Atmanirbhar Bharat.”
Interestingly, Fire-Boltt had a few months earlier brought on board Bollywood star Vicky Kaushalas its first brand ambassador. The company also recently announced its plans to go global in a big way, however, details of the same are yet to be unveiled.
Fire-Boltt is a wearable, gaming, and audio brand offering a bouquet of premium quality audio, fitness, and fashion products powered by cutting-edge technology. The wide array of products by Fire-Boltt includes Smartwatches, Bluetooth earphones, Bluetooth headphones, True Wireless Earbuds, Bluetooth speakers, Sound Bars, lifestyle shoes, etc.
Founded by two young and enthusiastic entrepreneurs Arnav Kishore and Aayushi Kishore, Fire-Boltt’s tech-powered products are among the bestsellers on offline as well as leading e-commerce platforms such as Amazon. The promoters have had a strong DNA of wearable technology for many years and their vision is to become a homegrown brand of recall in the wearables, gaming, and audio space.
Notably under Kohli, the RCB have entered the Playoff of the ongoing season of the Indian Premier League (IPL) and will next face Sunrisers Hyderabad at the Sheikh Zayed Stadium, Abu Dhabi in their second last contest of the league stage on Wednesday.
Kohli has been in terrific form this season as he has amassed 357 runs from 12 games so far in the season. With a top score of 72 not out, he has averaged 32.45 and has slammed three half-centuries in the process.