Here is your opportunity to put your name, brand, logo on a Formula 1 chequered flag square of a race for £199.99 and contribute towards a charity.
Formula 1 has put squares on the chequered flag to raise funds for its #WeRaceAsOne charity initiative. Squares on the race-ending chequered flag will be up for grabs by fans for the 2020 season.
Fans can buy one of 56 squares on the chequered flag at each race, with their name printed in their own individual square – while the other 24 squares will be allotted to the promoter of each race to pass on to their own fans and guests.
The initiative begins with the Austrian Grand Prix on July 5.
“In support of the #WeRaceAsOne campaign, we’re offering you the chance to have your name printed on a square of the chequered flag, which will be waved at the Formula 1 Rolex Grosser Preis von Osterreich Grand Prix 2020 (3rd-5th July) signalling the first winner of the season,” F1 has stated on the website, selling the commodity online.
“The #WeRaceAsOne initiative has been launched ahead of the season start by Formula 1, in support of the #PurposeDriven Movement launched by the FIA, as a platform recognising the two major issues dominating society at this time – COVID-19, and racism and inequality.
“Formula 1 will use the opening race to thank people around the world for the incredible strength and fortitude they have shown against the global pandemic. Equally the restart will show that the sporting community stand united against racism and are doing more to address inequality and diversity in Formula 1,” the statement further reads.
The initiative aims at tackling the largest issues faced in the sport, including inequality and the challenge posed by COVID-19.
The fans, buying a square, will receive their square mounted and framed, along with an image of the flag in action and a hologram to guarantee authenticity.
The sale for the Australian GP is already on, F1 has also released the dates to open the sale of flags for other events.