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How pandemic helped gaming giant Nintendo find a cure for muted sales!

How pandemic helped gaming giant Nintendo find a cure for muted sales!

It was the best of times. It was the worst of times. It was the age of wisdom. It was the age of foolishness… The celebrated opening lines from Charles Dickens in ‘A Tale of…

Electronic Arts, LaLiga announce 10-year partnership renewal

Electronic Arts, LaLiga announce 10-year partnership renewal

Electronic Arts (EA Sports) and LaLiga have announced a long-term partnership that will continue to offer unrivalled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will…

FIFA, EA SPORTS confirm FIFA eChallenger Asia Series

FIFA, EA SPORTS confirm FIFA eChallenger Asia Series

FIFA and EA Sports have teamed up for a four-nation FIFA eChallenger Asia Series. South Korea, Vietnam, Thailand and China will participate in the series from June 25 to 30 with football stars, influencers and…

F1 Virtual GP series sets audience record in COVID-19 lockdown

F1 Virtual GP series sets audience record in COVID-19 lockdown

The F1 Esports, Virtual Grand Prix series, has achieved a record breaking 30 million views across TV and digital platforms during the lockdown period, as fans tuned in for live sporting action, including eight Virtual…

Streaming app LOCO and Fnatic India enter into strategic alliance

Streaming app LOCO and Fnatic India enter into strategic alliance

Live game streaming app LOCO from Pocket Aces has announced a long-term partnership with global esports organisation, Fnatic. Fnatic has mandated LOCO to onboard Fnatic India’s entire roster onto the app. The roster includes some…

EA Sports,  FIFA announce larger football esports ecosystem

EA Sports, FIFA announce larger football esports ecosystem

Electronic Arts Inc. (EA) and Fédération Internationale de Football Association (FIFA) have announced a larger, evolved EA SPORTS™ FIFA 20 esports ecosystem, adding new competitions and returning football league tournaments, as well as online tournaments…

Nazara Technologies buys Kae Capital stake in Halaplay

Nazara Technologies buys Kae Capital stake in Halaplay

Mobile gaming platform Nazara Technologies has become the majority investor in fantasy sports startup HalaPlay Technologies with the acquisition of the Kae Capital stake worth ₹ 14.6 crore in the company. The transaction has taken…

PUMA inks long-term apparel sponsorship deal with Gen.G Esports

PUMA inks long-term apparel sponsorship deal with Gen.G Esports

German sportswear and footwear brand PUMA has signed a multi-year sponsorship deal with South Korean esports organization Gen.G Esports. As part of the deal PUMA will provide team jerseys to all players and streamers of…

Baseline Ventures expands into esports with Marcos Gaming partnership

Baseline Ventures expands into esports with Marcos Gaming partnership

Among India’s leading sports business, marketing and talent management brands, Baseline Ventures has forayed into esports. The Delhi-based sports company has inked a strategic partnership with leading e-sports team Marcos Gaming. As part of the…

Billions being poured to expand market as India hooked to online gaming

Billions being poured to expand market as India hooked to online gaming

Till very recently, an old fact about India’s two most watched television sport programming would often leave people guessing. The most popular sports on television has, obviously, always been LIVE cricket. Kabaddi, football and other…