Novak Djokovic, the current World No. 1 tennis player, has extended his sponsorship deal with Japanese footwear brand Asics for another three more years.
Djokovic, 33, was first signed as ASICS Global Footwear Ambassador in 2018.
The footwerar brand in a release stated that since joining ASICS in 2018, Djokovic has achieved six major titles and he has climbed to the numero uno spot in the game.
Commenting on the move, the ace tennis star said: “My footwear is a crucial part of my technical equipment. Extending my partnership with ASICS ensures that I will be able to keep on playing in the best possible technical footwear and at the same time help product research, development and innovation for all tennis players who wear ASICS. I look forward to playing in the COURT FF™ Novak over the coming years.”
“Djokovic has already established himself as one of the best tennis players of all time. Over the coming years he will be able to build on his achievements and do so wearing ASICS footwear – it is a great honour and opportunity for the brand to be associated with Novak Djokovic as a player and a globally recognizable ambassador of the sport” said Yasuhito Hirota, President and COO of ASICS Corporation.
The long-term partnership will help the brand further expand its global tennis footwear business through Djokovic’s continued insights and feedback on the production of tennis footwear.