RapiPay, one of the fastest growing fintech company, was on Tuesday announced as the Neo Banking Partner of the Delhi Capitals (DC) ahead of the upcoming season of the Indian Premier League.
After the signing, RapiPay has become the first ever player in its category to partner with an IPL team for a sponsorship of this scale.
The RapiPay brand logo will now feature on the back of Delhi Capitals players’ helmets and caps. Making its debut in IPL with this partnership, RapiPay aims to connect with millions of cricket fans across the world.
Commenitng on the sponsorship, Nipun Jain, CEO, RapiPay Fintech Ltd. said: “We are excited and proud to be associated with Delhi Capitals, as it is a shared quest for success and excellence that brings us together. Cricket is the pulse of our nation and IPL matches are the most watched event on TV and OTT platforms in our country. Our association with Delhi Capitals will help us in boosting our brand awareness and further propel our Neo Banking initiatives pan India.”
“It is an absolute honour that RapiPay has chosen to make their IPL debut with us – Delhi Capitals,” said DC Interim CEO, Mr. Vinod Bisht, on the association.
“We are delighted to welcome them on boarding. I am confident this will be a successful partnership for both brands,” he added.
The latest partnership reinforces RapiPay’s brand building strategy and expanded commitment to grow Neo Banking to the list mile in India.
Notably, the upcoming IPL season will begin on March 26 and will be played in a bio-secure environment at a single hub to avoid air travel, considered as a major threat for the spread of COVID-19 infection, thereby affecting the players and tournament.
While 55 matches are scheduled to be held in Mumbai, the remaining 15 games will be staged in Pune while the playoffs’ venues haven’t been decided yet. Is most likley that the Narendra Modi Stadium in Motera, Ahmedabad will stage the playoffs however, no official announcement has been made yet.
In the upcoming season, the 10 teams have been divided into two groups. While Group A comprises of Mumbai Indians, Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow Super Giants, Group B includes Chennai Super Kings, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans.
From this year onwards, the lucrative league will be a ten-team affair following the addition of the two new teams – Ahmedabad and Lucknow and will have a total of 74 games.