The Pakistan Cricket Board (PCB) has signed partnership with nation’s leading online marketplace, Daraz, for exclusive live streaming rights for the 2021-22 home international season in the Pakistan region.
Pakistan’s upcoming cricket season will witness a white-ball series tours by New Zealand, England (men’s and women’s) and West Indies followed by a full tour by Australia.
Following the development, Daraz will have exclusive live streaming rights for the entire bilateral international cricket season, which commences with the first ODI between Pakistan and New Zealand at the Pindi Cricket Stadium, Rawalpindi from September 17.
As part of the partnership, Daraz users will get a chance to see the live stream free of cost on the platform’s recently launched “DarazLive” – a live streaming feature completely free of ads.
Daraz believes in providing its customers with added value by continuous tech-backed innovation and living up to that belief, the brand focuses majorly on the phenomena of In-App shoppertainment that allows users to get a complete entertainment experience from the comfort of their homes.
Commenting on the development, PCB Chief Executive Wasim Khan: “I am excited to welcome Daraz on board as our exclusive live streaming partner for the Pakistan region. Cricket is Pakistan’s biggest passion point and we are keen to make the game more accessible for our fans. Our Commercial team has focused on digital growth and this live streaming partnership is a great achievement for us as an organisation.”
“I am confident that our partnership with Daraz will grow bigger and better in line with our strategic vision to take a futuristic approach for value-addition and addressing changing behaviours and needs of our fans, especially the youth,” he added.
On the other hand, Daraz Chief Marketing Officer Ammar Hassan expressed: “We are extremely proud to partner with PCB for exclusive digital broadcasting rights for Pakistan cricket home series till March 2022. Daraz users will get a chance to see the live digital broadcast free of cost and free of ads while enjoying some great shopping deals during the matches. Live commerce is the next big thing and we want to bring the same trend in Pakistan.”
With this partnership, both, PCB and Daraz, hope to redefine the cricket and entertainment landscape of Pakistan and enable users to have easy access to the most loved sport of the country.
Significantly, Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers. Daraz provides immediate and easy access to 50 million products in over 100 categories, delivering more than six million packages every month across the region.
In 2018, Daraz was acquired by Alibaba Group, and is proud to carry its part of the mission to “make it easy to do business anywhere in the era of the digital economy”. As part of the Alibaba ecosystem, Daraz leverages Alibaba’s global leadership and experience in technology, online commerce, mobile payments and logistics to drive growth in its markets.