Dangal Games, a skill and tech based online gaming platform, has entered into a strategic alliance with the legendary Sanjay Manjrekar, a former Indian cricketer and commentator who will be heading the advertising and marketing promotions for the company’s initiatives around the T20 ICC World Cup.
The online skill gaming platform has been a huge supporter of cricket and with its journey from catering to a non- card space to becoming one of the top tier Fantasy Gaming App, the platform has found success with the rising population of cricket fandom.
After displaying a fantastic career in National and International Cricket that spans from 1987 until 1996, Sanjay Manjrekar’s experience and on ground knowledge will provide an incredible start to the season and company’s marketing drive.
Commenting on this exclusive association, Manjrekar said: “I am proud to be a part of Dangal Games’ exciting journey of Fantasy Cricket. The Online Gaming Market is a relatively new platform and it would be great to venture into this innovative medium of sporting that has been enabling the convenience of enjoying your favorite sport from the comfort of the couch.”
“Dangal Games with its ever increasing fan base speaks volumes of the increasing craze for not just physical sporting but also virtual forms. It would be challenging but exciting to come up with innovative marketing initiatives with Dangal Games,” he added.
“T20 ICC World Cup has gained great popularity within a short span of time. This would definitely serve as a great opportunity to enjoy the sport from the other side of the stadium”, he added.
Speaking on the partnership, Ankit Anand, Business head, Fantasy Sports, Dangal Games said: “Sanjay has inspired millions of Indian Cricket Fans by his spectacular performance across matches. He has definitely set high standards for the cricket fans. It would be a great pleasure to work with him towards making our initiatives around the T20 ICC World Cup a great success.”
“His passion for the sport and years of knowledge would be vital elements that would add momentum to the entire drive dedicated to our valuable users. We believe in inspiring players to keep rising and keep gaming,” he added.
Dangal Games (founded by – Varun Mahna, Varun Puri, Shashwat Jain, Karan Gandhi & Manan Sobti) has catered to its audience remarkably well, with its first product: ‘PokerDangal’ finding a place among India’s top 5 online Poker platforms. With the phenomenal response received from the masses, in 2020, they diversified themselves and ventured into RummyDangal and till date have 5 Lac+ users registered on the platform. After witnessing a steady growth of the gaming sector, they chose to further diversify from their card games portfolio and launched the third product FantasyDangal in April 2021.
With things looking good, they are planning to further contribute with innovations and developments to strengthen the gaming industry.
Dangal Games flagship products: PokerDangal, RummyDangal and FantasyDangal are brands synonymous with excellent customer support and unparalleled user experience and with the launch of this new application the brand is gearing up to move the customer experience a notch higher. Dangal Games app features 50+ casual games under one unified application.