Cricket South Africa has signed Betway as the ‘headline event partners’ of the Proteas men’s team for Tests and One-Day Internationals.
The three-year deal will also grant Betway status of the official sponsor of the T20 men’s and women’s team. The deal was jointly announced by CSA and Betway have jointly announced the deal.
“We are extremely proud to welcome Betway as headline partner to Cricket South Africa as we progress our already successful relationship to a new level,” CSA’s chief commercial officer Kugandrie Govender said in a statement.
“This partnership will enable us to connect with our fans on a broader scale, and signing on this global giant is the equivalent of hitting a six to win the match. It is pleasing to have a mutually beneficial relationship with an organisation of integrity that will contribute towards the game of cricket in this country while we deliver on their objectives. We are thrilled that in these challenging times, Betway reciprocates the belief in us that we have in them.”
Anthony Werkman, Betway CEO, said: “We are thrilled to have partnered with Cricket South Africa. We already have a wide-ranging sporting portfolio and this showcases our commitment to cricket. The South African team are due back in action at the end of the year and we’re excited to see how the team perform across all codes of the game.”
The agreement expands the association between the two organisations, with Betway having been a sponsor of the Mzansi Super League (MSL) T20 tournament since its inaugural edition in 2018.
CSA’s next major challenge will be to find the flagship sponsor in place of Standard Bank, which has declined to renew its contract in April in the midst of the allegations of unfair practices against suspended Chief Executive Thabang Moroe.