Chennaiyin FC (CFC), the two-time Indian Super League (ISL) champions, on Monday signed sports brand Nivia as its official kit partner on a multi-year deal, which will start from the 2021-22 season of the cash-rich football league.
Issuing a statement, CFC co-owner Vita Dani said: “We are excited to team up with Nivia, one of the most successful sports brands in the football ecosystem in India. This partnership clearly underlines our ascendancy within the sport and will help us widen our reach across Tamil Nadu through their distribution network. We are always keen to associate with brands that share the same passion for the sport as us and we welcome them to the Chennaiyin family.”
After the deal, Nivia will have exclusive retailing rights to CFC’s take-down and replica jerseys and the agreement will help pan-India merchandise reach for the franchise across retail and e-commerce channels.
“The new season of the ISL is around the corner and Nivia is extremely proud to be kick-starting the association with the two-time champions, Chennaiyin FC. To manufacture the kits for them with the Dhrishti Bommai logo — the symbol of chasing away negativity and bringing the positivity — is an absolute honour. We hope this new collaboration between Chennaiyin FC and Nivia helps bring out the best. Finally, we wish the team all the best for the upcoming season and hope to have an extremely fruitful association over the coming few seasons,” said Rajesh Kharabanda, Managing Director of Nivia.
Nivia was previously associated with ISL in 2018 in a 3-year multi-crore deal as the league’s official ball partner. The brand has also worked with national football federations of India, Sri Lanka and Bhutan.