Minor League Cricket (MiLC) has announced India’s largest and favorite coffee brand Bru as an Official Partner for the most extensive nationwide T20 championship in American cricket, whose third season will begin in August.
As many as 26 teams will participate in the upcoming tournament, which will be held across August and September, with almost 150 games scheduled to take place this summer leading up to the championship finals.
Bru’s support for the competition will be centered around the league’s “Cricket for the Community” days, to be held at select matches throughout the season.
Fans will have the opportunity to meet and greet with international star cricketers, enjoy food from local food trucks, music, giveaways and other entertainment including fan activations. Bru will be onsite with free samples of their coffee for fans at each event.
“The past two seasons of Minor League Cricket have seen successful Cricket for the Community days held across the country and they have proven to be a fantastic experience for diehard cricket supportersand new fans alike to enjoy the game in a festive atmosphere,” said Zubin Surkari, Tournament Director, Minor League Cricket.
“The support from Bru for MiLC’s third seasonand these special activations will help cricket continue to grow at the grassroots level across the country,” he added.
The Sunoco Minor League Cricket Championship will features some the finest cricketers across the country with each team roster including a selection of marquee professional playersand a required number of U21 and U19 players to support the development of emerging talent for the United States National Teams.
The upcoming third season of MiLC will follow the inaugural Major League Cricket (MLC) season, to be held from July 13-30, with several players taking part in MLC to go on to take part in MiLC.