Bengaluru FC

Bengaluru FC signs Rage Coffee as official partner on two-year deal

Indian Super League (ISL) outfit Bengaluru FC (BFC) on Tuesday announced to enter into a two-year association with Rage Coffee, owned and operated by Swmabhan Commerce Private Limited, who will be the Blues’ Official Partner.

Rage Coffee’s blends of supplements are sourced from plant extracts and natural compounds and have been scientifically formulated to work synergistically with the coffee. One of the fastest growing consumer coffee brands, Rage Coffee, recently raised $5 million as Series-A funding led by Sixth Sense Ventures.

Commenting on the association, club CEO, Mandar Tamhane said: “We’re always looking out for brands that align with our vision to innovate and keep raising the bar, and this association with Rage Coffee is no different. The club and the brand stand to gain much from each other through this partnership.”

“Bengaluru is a city that loves its coffee, and that Rage calls it their home makes this association even better,” he added.

On the other hand, Rage Coffee Founder and CEO Bharat Sethi said: “Football was my first love in life and we couldn’t be happier to be associated with the biggest football league in India. We are delighted to join forces with Bengaluru FC; a successful and ambitious club with some star players of the Indian football team. Our brand stands for all the passionate, exciting, and emotional moments football creates and it is the perfect time for us to be associated with the beautiful game in this big way, through a historic club.”

“We thank JSW Sports and the Bengaluru FC management for putting their trust in us, and cannot wait for this season to begin,” he added.

The association will also see both brands team up for digital content and social media interactions with the supporters of the club.

Founded in 2018, Rage Coffee is a digitally native fast moving consumer brand of coffee that has expanded rapidly.

A well-positioned brand of choice for the next generation of coffee consumers with its highly innovative flavoured instant coffee products, Rage Coffee adds great value to Bengaluru FC’s partnership roster ahead of their upcoming Indian Super League season.

The Blues will begin their upcoming ISL season with a clash against NorthEast United (NEUFC) on November 20, 2021, at the GMC Athletic Stadium, in Bambolim.

Owned by the JSW Group and established in 2013, BFC has gone on to become one of the most successful clubs in a short span of time. The Blues, as BFC is affectionately called, are two-time winners of the I-League and the Federation Cup and are also the only club from India to make the final of an AFC competition when they made it to the summit clash of the 2016 AFC Cup final that was played in Doha, Qatar.

BFC went on to make it six trophies in as many seasons when they won the Super Cup in 2018 and the Indian Super League in 2019.