The Board of Control for Cricket in India has confirmed Dream11 as the title sponsor for the Indian Premier League 2020.
There is no official word on the fantasy sports platform’s offer for the next two seasons of the cash-rich league.
The IPL Governing Council has announced Dream11 as the new Title Sponsor of the 2020 edition of the Indian Premier League. Dream11 (Sporta Technologies Pvt. Ltd) is an Indian company based in Mumbai, Maharashtra, BCCI stated in a Press release.
Mr Brijesh Patel, Chairman, IPL, said: “We welcome Dream11 on board as Title Sponsor for the 2020 edition of the IPL. Dream11 upgrading their association from an Official Partner to Title Sponsors is a great testament to the brand IPL.
“Dream11 as a fantasy sports brand will only grow the engagement of the IPL with its fans. As a digital brand it will give them leverage to create exciting online engagement for fans sitting at home and watching the matches. We look forward to delivering great value to Dream11.”
Mr Harsh Jain, CEO & Co-Founder, Dream Sports (Dream11) added, “The launch of IPL in 2008 gave birth to the idea of Dream11. As avid sports fans, we wanted to offer fantasy cricket to IPL fans to help them further engage with the sport they love and showcase their sports knowledge & skill.
“Being a proud homegrown Indian brand that is made in India, by Indians and exclusively for Indian sports fans, we would like to thank the BCCI for giving us an opportunity to become the Title Sponsor of IPL, which in our opinion is the world’s greatest sports property.
“We believe that ‘Dream11 IPL’ also perfectly defines what IPL is all about: every team fielding its Dream11 team culminating in the IPL finals determining The Dream11. We are happy to continue building our partnership with BCCI & IPL to further promote sports fan engagement in India, and look forward to 10 Crore+ Indians making their Dream11 for every Dream11 IPL match.”
Dream11’s association with sports has grown over the years and it is presently partnering a total of 19 sports leagues along with 6 Indian Premier League Franchises.
Dream11 had submitted a financial proposal for a three-year deal, offering ₹ 222 crores for the IPL 2022 and ₹ 240 crores each for the next two seasons. However, while the board was ready to except the offer for the upcoming, it reportedly wanted a higher offer for the next two years or segregate the proposal for the next two years from the offer for the IPL 2022.
Also read: BCCI has not yet ‘confirmed’ Dream11 IPL title sponsorship deal!