The Board of Control for Cricket in India (BCCI) has announced fantasy gaming platform Dream11 as Team India’s lead sponsor for a period of three years.
After the development, Dream11 logo will be seen on Team India jerseys starting from the upcoming Test series against West Indies, the team’s first assignment in the ICC World Test Championship (WTC) 2023-25 cycle.
Commenting on the partnership, BCCI president Roger Binny said: “I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”
Harsh Jain, Co-Founder & CEO, Dream Sports said: “As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem.”