Ex-India cricketer S Badrinath launches non-profit initiative for sports

Former Indian Cricketer S Badrinath has launched MFORE – a non-profit initiative to offer mind conditioning programmes to achieve peak performance in sports.

Bardinath’s venture has also partnered with India’s leading sports broadcaster Star Sports.

MFORE offers mental toughness and mind skill training for players, coaches, parents, referees and the extended sporting ecosystem across all sports. The main objective of MFORE is to remove the interferences caused by the mind and enable the player to perform to their true potential. It will also identify needs of the sporting ecosystem and fulfil them with customised training programmes that in turn bring in a culture of mind conditioning and mind skills training among the sports fraternity in India, states a Press release.

Badrinath will get together with famous sportspeople of the country on a specially curated show, ‘Mind Masters by MFORE’ on Star Sports 1 Tamil, every Sunday 7 pm onwards.

“Having undergone mental conditioning coaching during my playing days, I can vouch that it can bring in a positive difference in the players’ performance,” said Badrinath to sheds light on mind skills training for sportspersons,

Founder of MFORE and Former Indian cricketer S. Badrinath sheds light on Mind skills training for sportspersons,

Lending his support to the MFORE initiative before the lockdown, Mahendra Singh Dhoni had shared his experiences with top coaches from various sports, including cricket, volleyball, tennis and golf in a session conducted by MFORE. During his interaction with the coaches, Dhoni emphasized, “In India, I feel there is still a big issue of accepting that there is some weakness when it comes to the mental aspects, but we generally term it as mental illness. Nobody really says that, when I go to bat, the first 5 to 10 deliveries my heart rate is elevated, I feel the pressure, I feel a bit scared because that’s how everybody feels – how to cope with that? This is a small problem but a lot of times we hesitate to say it to a coach and that’s why the relationship between a player and coach is very important be it any sport”

“I think mental health and mental clarity is the most important factor in life; not just in sports. Badrinath and MFORE helping these cricketers will go a long way in them understanding themselves better and going out there and performing despite the conditions and situations being difficult for them,” added Kohli.

Coaches play an important role in the players’ performance and accomplishments. The coach player communication is of pivotal importance – MFORE will conduct workshops for coaches, preparing them to understand the mental side of their players. With a strong belief in working along with the coaches to influence the player, MFORE will contribute largely to the sports fraternity in enabling players to perform to their true potential.

Leading India cricketer and Badrinath’s former Tamil Nadu teammate, R Ashwin spoke about the MFore initiative during the show: “It’s an extraordinary initiative on Badri’s behalf. Lot of people address skills, speak about the mental aspect of the game. But no one can really put a road map and say what really a cricketer needs mentally. How can you disconnect the mind when you’re playing? These are things that are crucial for any athlete. Your mind constantly cross-questions you and gives negative vibes from inside which is only natural. So, to be able to create a platform for such people to ask for help is an amazing initiative. I urge people to be more honest about themselves and understand that they need help. Understanding and asking for help by itself is very courageous”

MFORE in this venture will partner with Star Sports; India’s leading broadcaster, to launch a series called ‘MIND MASTERS by MFORE’ on Star Sports 1 Tamil. The five- episode series will feature top sports personalities interacting with MFORE founder S. Badrinath on the importance of Mind Training and Mental Toughness in Sports.

Mind Masters by MFORE will telecast on Star Sports 1 Tamil from May 10 at 7.00 pm every Sunday with MFORE Founder S. Badrinath interacting with a guest from the sports fraternity.

Admin Sportz Front

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