Khelraja, a live casino and sports prediction based entertainment platform, has released its first brand campaign this cricketing season.
What Khelraja has come up with is a celebration of luxury, crafted painstakingly within the ostentatious confines of a king’s life. And within it, a subtle, short and sharp message: you’ve sometimes got to tempt fate.
“Be the King, as they choose to call it, isn’t your average iGaming campaign that inundates you with a million reasons to place a wager. In fact, that’s not even a tacit suggestion. Which, of course, is a far cry – and it is quite welcome, too – from the exhorting gambling adverts we’re generally treated to,” the statement from the company said.
Commenitng on the idea behind the campaign, Viren Modi, CEO of Khelraja said: “We are ecstatic to have put together such a brilliant advert that speaks to the core of the values of Khelraja, play big, enjoy big rewards, be the king and live like the king. We all thrive for that luxurious exclusive experience and we want our customers to feel and live that exclusivity that is synonymous of being the king.”
On the other hand, Japneet Singh Sethi, Country Head, further added: “The key to any successful campaign is not slapping your product on someone’s face. You have to gradually let them in on it, usually through something they can relate with. That is precisely what we have tried to do with ‘Be the King’ and I’m sure it’s going to make a lot of noise.”
Few days back, Khelraja had announced the signing of France and Manchester United legend Patrice Evra as its brand ambassador.
Notably, Evra’s stellar career spanned over two decades. Evra has won almost everything there is to win at club level as he has five Premier League titles, the UEFA Champions League with Manchester United, and another two Serie A titles while with Juventus which adds to his staggering 20-trophy haul.
Commenting on his association with the gaming platform, the legendary left-back had said: “It is a great honour to join Khelraja! They are ambitious like me and I am looking forward to a long and historic partnership.”
Catch the campaign here: https://youtu.be/jH734tjS5Rc