BT Sport, a UK pay-TV broadcaster, has signed a multi-year deal with the West Indies Cricket board after which it will broadcast each match of the ongoing Caribbean Premier League (CPL).
The three-week T20 league, kicked-off on Thursday between Guyana Amazon Warriors and Trinbago Knight Riders, which was won by the former side.
Several international cricketers like New Zealand’s Glenn Phillips, South African Faf du Plessis and former Pakistan international bowler Mohammed Amir are part of the tournament.
Recently, BT had signed a multi-year media rights deal to broadcast all domestic and international cricket from the West Indies.
The channel also holds exclusive broadcast rights for New Zealand men’s and women’s home international matches and in 2022, the BT will cover England’s tour of the West Indies.
Commenting on it, Rachel Knight, director of sports rights at BT Sport, said: “BT Sport’s cricket line-up continues to grow as we show more world-class cricket to fans across the UK. The Caribbean Premier League will kick off an exciting period for cricket lovers on BT Sport which in early 2022 includes exclusively live coverage of England’s tour of the West Indies.”
Meanwhile, the CPL has also announced a new partnership deal with blockchain-powered fan engagement platform Socios.com, which already has partnerships with famous soccer clubs Barcelona, Juventus, AC Milan and Manchester City, as well as the Ultimate Fighting Championship (UFC).
After the move, CPL has become the first cricket league to partner with Socios.
Speaking on it, CPL’s chief executive, Pete Russell, said: “The fans of Hero CPL are central to our success and our future, and we are really excited at the prospect of giving them even more opportunities to be involved in the tournament. We are very excited to be the first cricket league to partner with Socios.com and we are very much looking forward to starting working together.”