Amway India, a wholly owned subsidiary of Amway Corporation, has announced to rope in Tokyo Olympics’ silver medallist Mirabai Chanu as its brand ambassador after which the ace weightlifter will be the face of the company and its Nutrilite products such as Nutrilite Daily, Omega and All Plant Protein among others.
Commenting on the development, CEO of Amway India Anshu Budhraja said: “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.”
On the other hand, Chief marketing officer of Amway India – Ajay Khanna said: “Chanu’s unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.”
Chanu had bagged silver in the 49 kg category of the recently held Tokyo Games with a total lift of 202 kg. With it, she became the first Indian weightlifter to win silver at the Olympics and the second Indian weightlifter after Karnam Malleswari to win an Olympic medal.
Meanwhile, a new Olympic record was also registered by Chanu with a successful lift of 115 kg in clean and jerk.
Notably, Chanu’s win had ensured India its first medal at the Tokyo Olympics.
After the historic medal, Manipur Chief Minister N. Biren Singh had announced an award of Rs 1 crore for Chanu while Indian Railway Minister Ashwini Vaishnaw announced an award of Rs 2 crore beside a promotion for her.