Meril, a global medical device manufacturer offering best-in-class medical devices, has announced former India captain MS Dhoni as the face of its Covid-19 self-test kit, CoviFind with Doubt Ko Karo Out campaign.
The campaign, which was released on August 15, encourages and educating consumers on testing, bringing awareness to self-tests, highlighting the ease and convenience of testing at home.
Commenting on the development, Sanjeev Bhatt, Sr. Vice President, Corporate Strategy, Meril said: “Rapid, accurate and affordable diagnostic solutions are essential to break the chain of virus transmission. To encourage self-testing in India, we are delighted to have MS Dhoni on board, who is a perfect fit with our core philosophy of delivering high quality and value, while advocating proactive health behaviors. As a powerful symbol of health and resilience, Dhoni is a credible and trustworthy leader. We are confident that, even off the field, he would reach multiple generations, empowering them to take charge of their own health and that of their families to create a safe environment for all.”
Discussing the collaboration, Dhoni said: “In these tough times where the world is fighting against a pandemic, Meril’s self-test kit is a vital necessity. To collaborate with a brand that is bringing to its people a convenient way to test and in turn ensure that we play our part in controlling the spread, certainly makes me happy.”
“We hope, together we can create awareness and inch closer to winning this battle,” he added.