The Indian Olympic Association (IOA) on Friday announced Sports For All (SFA) as the official partner of the Indian Olympic contingent for the Tokyo Olympics.
Founded in 2015, SFA has formulated a fully-integrated phygital (combination of online and on-ground) platform that enables on-ground competitions as well as sports education through technology. This helps identify, nurture and empower athletes across 30 disciplines with the right set of experiences and tools.
“We are very excited to have SFA as our official sports EdTech Partner. SFA, with its technology driven platform and mega-scale, on-ground multi-sport competitions at school and college level, will empower and enable our children and youth to pursue their best sporting potential and thereby, fuel India’s Olympic dreams,” said Rajeev Mehta, secretary-general, IOA.
“Our association with IOA and Team India is strongly rooted in our belief that by providing the children of India with the finest sporting platform at the earliest stages of their sporting journey, we can fuel their progress towards representing and taking India to the top of the global sporting map in the years to come,” said Rishikesh Joshi and Vishwas Choksi, founders of SFA, in a statement on Friday.