MiLC rope in Toyota as sponsor for inaugural season

Minor League Cricket (MiLC) has announced global automaker Toyota as a sponsor for the upcoming first season of 2021, which will begin on July 31.

The upcoming tournament will see 27 teams competing for a prize of $ 250,000.

The Toyota Minor League Cricket Championship 2021 features 10 weekends of competitive cricket and culminates in the final weekend of October 2-3.

Commenting on the development, Matt Ozawa, manager, asset management and activation, Toyota Motor North America said: “We’re honored to be part of the first-ever Minor League Cricket season and to help support the growth of the sport as it embarks on its most extensive competition to ever take place in the United States.

“We look forward to joining the league, its athletes, cricket lovers and Toyota fans across the country for a historic inaugural championship season,” he added.

“We are delighted to partner with Toyota, a global brand committing to support the growth of American cricket, a sport loved by millions of supporters in the United States,” said Justin Geale, Tournament Director for Major League Cricket

News Desk

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